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All Classical Radio leaves the Portland name behind while committing to a new downtown space. During a recent visit to the soon-to-be-former studio for All Classical Radio, it was hard to see why anyone would want to leave. The station overlooked a sweeping view of the east bank of the Willamette River. This summer, the station announced a rebrand, dropping the name All Classical Portland in favor of All Classical Radio.

The station, which serves approximately , regular listeners through the radio, and about , monthly visitors through its website, now has listeners across the United States and in over countries worldwide. Online listenership is also on the rise. The increase in listenership has brought with it an uptick in donations — and other kinds of revenue.

We wanted to reclaim that title and say we are radio.

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But, she says, the opportunity was too good to pass up. The move will add 3, more square feet for the same rent the company is currently paying. It makes the station more centrally located, and welcoming to local and visiting artists. It will also give the station room to grow. The new theater space will get a facelift, creating a new performance space and recording studio, allowing local and visiting artists a proper place to record and give live performances without staff having to move furniture, as they do now.

Despite the new name, All Classical Radio does more than just produce radio. The station also engages in charity work, and conducts outreach initiatives to improve access to the arts.