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In a conversation with finews. As a driving figure behind «Geneva Watch Days,» Babin reveals the most complex watch in Bulgari's history and explains how the brand continues to innovate with technical achievements and unique artistic collaborations. He also gives his perspective on the recent management reshuffling at the LVMH watch division. Babin, many people recognize Bulgari primarily as an Italian jeweler, but less so as a Swiss watchmaker.

Does this event bolster Bulgari's image as a watchmaker? Indeed, the event plays a role in enhancing the visibility of Bulgari as a watchmaker. Each of these events contributes to reinforcing our profile within the watchmaking industry. Bulgari was founded years ago.

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How did the brand evolve from its roots in jewelry to becoming a watchmaker? Bulgari's venture into watchmaking began in , not too long after our establishment as jewelers. The first timepieces were jewelry watches for women, designed as part of a «parure» set that included a necklace, ring, earrings, bracelet, and watch—typically crafted from platinum and diamonds.

This tradition carried on until the s, when we shifted towards creating everyday watches for women with the Tubogas collection, which paved the way for the iconic Serpenti line.

Jean-Christophe Babin is the Group CEO at Bulgari.

When did Bulgari take its place among the creators of Grand Complications? Our legacy in jewelry watches is a cornerstone of our identity, and it remains one of our most promising areas for future growth. We call it «Piccolissimo,» akin to our «Finissimo,» another world record—this time not for its thinness, but for its miniature scale. In many ways, Bulgari continues to shape the future of watchmaking.

I am confident that we will continue to receive recognition for our innovations this year.