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Gucci , is an Italian fashion house fashion design company. It was started by Guccio Gucci — in Florence in It is the biggest selling Italian brand in the world. Gucci was started in by Guccio Gucci. In , Gucci grew bigger, and a small shop opened in Rome. Guccio Gucci designed many of the company's famous clothes. In , Gucci made the bamboo -handle handbag, which is still used.

In the s, Gucci also made the striped webbing a type of material , and the suede and metal moccasin shoes. Guccio Gucci's wife, Aida Calvelli had a large family, with six children, but only their four sons Vasco, Aldo, Ugo, and Rodolfo helped lead the company.

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After Guccio's death in , Aldo helped lead the company to being a major fashion shop in more countries. Arguments about inheritances, stock holdings, and day-to-day operations of the shops often divided the family, and caused alliances to be made. Gucci grew in other countries. Gucci decided to grow a lot in East Asia in the late s.

At that time, the company also made its famous GG logo Guccio Gucci's initials , and the Flora silk scarf worn most by Hollywood actress Grace Kelly , and the "Jackie O shoulder" bag, which was made famous by Jacqueline Kennedy Onassis , the widow of U. President John F. Gucci was one of the biggest luxury clothes companies in the world, until the late s, when some bad business decisions and family arguments almost made the company bankrupt.

Aldo Gucci grew into new markets, such as an agreement with American Motors Corporation AMC , so that in AMC Hornet small "Sportabout" car became one of the first American cars to give a special luxury made by a famous fashion designer.